Keith Galbraith said that 2014 was a new journey for Indonesia Open MetLife BWF Super Series Premier 2014 because for the first time BCA fully supports the most anticipated annual badminton tournament. "Now the tournament carries out BCA Indonesia Open MetLife BWF Super Series Premiere 2014," Jahja added. It is an honor for BCA to sponsor the internationally event which has been acknowledged by the BWF as The Best  Badminton Tournament in the World.

As a new sponsor, BCA will collaborate with Djarum Foundation for the tournament management in June.

"As a new sponsor for this prestigious tournament, we surely work with Djarum Foundation which has possessed adequate experience in performing world class badminton tournament," he added.

BCA support for Indonesia Open is an apparent prove of its commitment to Indonesian sports world, specifically badminton. This support is a part of corporate social responsibility program conducted by BCA which is a branch of Bakti BCA program.

"With the support, we hope that Indonesian badminton can be more successful in reaching international achievements as it has been showing," Eugene said.

Budi Darmawan, The Manager of Komunikasi Bakti Olahraga Djarum Foundation, also stated its readiness to support the success of BCA Indonesia Open Super Series Premier (BIOSSP) 2014 as it aligns with their program.

"Djarum Foundation involvement in BCA Indonesia Open 2014 enhances our program to create world class badminton player from Indonesia. Bakti Olahraga Djarum Foundation has been actively developing athletes and disseminating badminton," he said.

With the new sponsorship, it will surely give new nuance for Indonesian badminton which quickly affirmed by Badminton Association of Indonesia's board. Gita Wirjawan acting the president of Badminton Association of Indonesia responds positively to the new sponsorship.

"the emergence of new sponsorship in badminton can be a sign that Indonesian badminton is getting more accepted which may lead to the golden age of Indonesian badminton. Hopefully BCA, as a sponsor, can bring new nuance not only for the tournament but also for Indonesian badminton," he said.

Gita also expressed his appreciation and gratitude to PT Djarum which became the main sponsor in the previous years, and managed to make Indonesia Open as the best BWF tournament event in 2013.

"It is expected that Indonesia Open Super Series Premier 2014 along with its new sponsor; PT Bank Central Asia Tbk supported by Djarum Foundation, will still give the best and make it become the best BWF tournament in 2014," he said.