BIO 2015 to Raise Youth Interest in Sport

Luar Arena ‐ Created by WP

Jakarta, May 25, 2015 - BCA Indonesia Open Super Series Premier 2015 tournament will entertain Indonesian badminton lovers on 2 - 7 June 2015. Like the previous events, this tournament will present something unique and different like no other similar events.

The tournament, which was born from PBSI, BCA and Djarum Foundation collaboration was rated as the best badminton event in term of the implementation. That is resulted from a variety of entertainment and amazing atmosphere presented by the organizer. The rumbling stadium poured by Indonesian supporters, a sheer amount of entertainment, games, meet and greet occasions, the fans can truly enjoy the BCA Indonesia Open Super Series Premier 2015 tournament this year. All of this is meant for attracting public enthusiasm in sports, especially badminton.

This is also the main objective for BCA to continue to support the tournament that symbolizes Indonesian pride. By continuously organizing badminton championships which are oftentimes boosting Indonesia in world stages, it is expected that this will result in more enthusiasm in badminton.

"I noticed that young people these days are more interested in gadgets than outdoor sports. So they only exercise their fingers and eyes only. Now, through this BIO, it is expected to win their interest in sports," said John Setiaatmadja, President Director of BCA. 

"Badminton is the flagship of Indonesia. It is not easy to hoist the Red and White flag in the international level, but we can do it through badminton. Supporting sports activities in Indonesia has become one of our CSR (Corporate Social Responsibility)," he said at a press conference at Kempinski Hotel, Monday (25/5).

Meanwhile, Djarum Foundation continuously supports Indonesian badminton, not only working on national championship like National Circuit, Djarum Foundation's Bakti Olahraga program also supports the international level BIO event.

"Djarum Foundation is committed to advancing badminton. Djarum Foundatio has  participated to support the Indonesia Open tournament several times. At BIO this year, we hope and we believe that Indonesia can at least win two titles," said Yan Haryadi from Djarum Foundation.